Creative Strategy

Creative Strategy

At Agency 877, we believe the key to a successful advertising campaign is a well-structured creative process that’s built upon sound research and proven strategy. While we follow the same general steps with every campaign, our firm’s collaborative nature allows...
Roast Definitely

Roast Definitely

Since 1995, The Coffee Roaster (TCR) has been keeping the city of Lincoln caffeinated with their unique, air-roasted beans that minimize bitterness and maximize flavor. They were the first to bring this highly scientific roasting process to Lincoln over two decades...
Why Every Agency Needs a Good Copywriter

Why Every Agency Needs a Good Copywriter

As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute requirement if you want...
Hand Lettering Basics

Hand Lettering Basics

by Daniel Neuman Hi, I’m Daniel Neuman, the Art Director here at Agency 877. Hand lettering is one of my favorite aspects of being a designer. It allows me to make something completely custom for whatever project I may be working on. I’ve had the privilege of...