In her Halloween 2016 post, “Top 10 Marketing Lessons from Buffy the Vampire Slayer,” Losee outlines some great tips would-be marketers can pluck from Joss Whedon’s 144-episode televisual epic. Give it a read if you like mixing your marketing with witty quips and questionable ’90s fashion selections.
The most salient point Losee offers is simple – have purpose. Whichever brand you’re working with, ensure all your efforts serve to deliver its promise.
Marketing Lesson #5: I’m the Slayer.
“Have clear goals and purpose. Stay true to your purpose and make sure you follow through on your brand promise. As the slayer, Buffy had clear goals.
And no matter how challenging it became over the years, she stayed true to her purpose and the ‘brand’ of her role as the Slayer. Stick to your purpose and your values. Consumers respect and do business with companies whose values align with their own.”¹
This takeway is critical for any project, but especially so when we worked with congressional candidate Paul Theobald. Thankfully, Paul was always “on message,” so crafting communication for his campaign was cake. For that particular project, our “purpose” was inspiring rural Nebraskans to raise their voices, stand for change and reject the status quo – sounds like something Buffy’d do, no?
Take some time to absorb these uber-smart suggestions and you too will be fully prepped to save the world from vampires, demons and the forces of misguided marketing. Slay on!
¹ Losee, Kendra. “Top 10 Marketing Lessons from Buffy the Vampire Slayer.” October 31, 2016