Marketing Solutions
Has COVID left you wondering how to target your marketing tactics toward a more socially distanced world? We’ve got you covered. These free resources are here to serve as a guide that will help you pivot your marketing efforts and effortlessly adapt to changes big and small. We hope this guide will help you stay inspired, resonate with your audience and lead to results.
If you have any further questions about campaign development or implementation after reading, let’s talk! We’d love to help you out on a more personal level that’s tailored to your brand’s needs.
CAMPAIGN DEVELOPMENT
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
Website Audit
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
SEO
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
Digital Campaign
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
Targeted Landing Page Dev
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
Social Media
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
Direct Mail Creation
Things are different now, and something about your marketing plan has to change. But what, exactly? To find out, you’ll need proven research, sound strategy and a little thinking outside of the box. Selecting your tactics based on reason and data will make implementing them that much easier.
CAMPAIGN STRATEGY (TACTICS)
1. The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
2. To pinpoint a successful strategy, go back to your internal key stakeholders to readdress how your target audience usually interacts with your company. For digital marketing, namely email and social media, basic metrics like Impressions, Clicks and Pageviews are easy to measure and can help you gauge your awareness level and general success. You’ll find the most value, however, by analyzing your performance. This requires measuring metrics like Bounce Rates, Click-Through Rates and Conversions. These tell you specifically how — and for how long — people are engaging with your brand or content.
If you’re a smaller business that’s less involved with digital marketing, you can still take a closer look at your store traffic, call volume, leads generated, etc. Tracking digital and physical tactics can be the trickiest part of your entire campaign, so if you’re lost, our marketing analyst is happy to help you make sense of the facts and figures.
3. Most businesses already update their campaign strategy frequently to adapt to changes in the marketplace, but our current situation demands more changes, more quickly. COVID-19 is forcing organizations to give a total makeover to marketing as they knew it — and fast! So, in order for you to successfully adapt and overcome, you need this initial strategy session to gain a comprehensive idea of how you’ll be navigating change in the coming months. Take a good look at your current efforts, reevaluate them and find new methods to reach a separated audience.
CAMPAIGN CONCEPTS
1. It’s time to turn those big ideas from the strategy phase into reality. We suggest creating updated campaign concepts that will resonate with your audience in a time like this. Be creative, invent impactful names for each campaign, include fun incentives and interactive components as motivators and don’t be afraid to step outside of your comfort zone.
2. This is a great opportunity to reimagine your message and how you portray yourself to the world. The more ways people can truly get involved with your brand, the better. Make sure every new addition and update has been carefully crafted to fit the current situation, as well as your target demographic’s needs.
3. Marketing as we know it has changed, and it’s your organization’s responsibility to address that. It’s important to be flexible with your messaging, imagery and overall attitude as the current social climate evolves. For instance, even though some places are starting to reopen, your photos shouldn’t show concerts, or full restaurants, or shopping malls. Your tone can’t be, “come on in, everyone!” like it used to be. Plus, people’s mindsets, emotions and perceptions are different than they used to be, so your messaging needs to be mindful of this. Use your best judgement to update your current content within each campaign to make more sense in today’s world.
If you have questions, need assistance or want to share with us how your team has redirected its own marketing efforts so far, we’d love to hear from you!
Stay tuned for the next phase of our resource guide: Campaign Implementation!
