The cherry on top of a perfectly executed campaign is creating social media content that engages with customers, shares stories and provides search engines with valuable content and fuel that helps you grow. Social media unites your current supporters and allows you to reach new people, as well (see our digital ad campaign article for tips on boosting posts).

People have spent 20 percent more time on social apps this year compared to last due to COVID, so now is your time to make social media a big priority if you haven’t already. Everyone is starving for good content right now, so find the apps you feel are the most relevant for your brand and expand from there with engaging posts your audience will love.

Which platforms are right for you? Here’s a good way to decide which are worthwhile.

An absolute must for every business. With over 2.6 billion monthly users, the biggest social media platform is somewhere you need to be. Even if you’re behind in the game, it’s never too late to create an account and start sharing text, photos, links and more.

It’s always good to have a Linkedin account to appear professional in the eyes of your industry. It utilizes text, photo and links in a similar way to Facebook, but it’s focused more on the business side of things.

Perfect if you want to showcase professional photos and videos of your products, services and brand identity.

Great for text-focused posts and announcements, as well as link-sharing.

Those are the big four that we usually deal with, but of course, you should utilize the channels that work for you. If you’re into blogging and photography, Pinterest could be a valuable tool. If you’ve got great video content, TikTok is all the rage these days. Use your best judgement, or ask the 877 team for expert help!

 Finally, here are some general posting tips:

  • Each of your posts should contain compelling copy, a call to action followed by a link and a graphic or photo that stands out.
  • Post once per day max on Facebook, Instagram and Linkedin. On Twitter and the other sites, post as much as you’d like. 
  • There’s never a “right” time to post, but avoid late nights and early mornings (think more 9 a.m., noon, 3 p.m.). The middle of the week is usually primetime, as well. 
  • To spread page awareness, invite people to like your page and follow others in your community in hopes of getting a follow back. 
  • Don’t be afraid to boost a post by promoting it with an ad spend if it’s already performing well.

We hope you’ve enjoyed this series of pivoted marketing solutions and suggestions and now feel inspired, re-energized and ready to take on any changes that come your way!

Get creative, and if you need help beyond the basics, know that we’re always here to provide advice and ideas backed by experience.

Contact Will Hays at 402.802.4056
We’d love to have a conversation with you!

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