It’s National Coffee Day! The juice that keeps us running is finally getting the recognition it deserves. While coffee does have some haters, we at 877 are not one of them! Here are three reasons why we run on coffee and why you should, too.

Working in a creative field, we need all the creative juices we can get. Did you know that coffee actually has a positive effect on your creativity? Whether you’re grabbing a cup of joe with your friends in a coffee shop or sipping on it while plugging away at that new marketing strategy, coffee helps those synapses fire, which stimulates your mind to try out new ideas!

Coffee consumption actually STRENGTHENS our brains. Yes, you read that right. Studies have found it may actually reduce risk for Parkinson’s and Alzheimer’s disease, and help counteract cognitive decline. Basically, it helps protect our brains from stress throughout the day by strengthening their ability to withstand exposure to stress. Pretty impressive, right?! Being a creative agency where we are constantly coming up with new ideas in tight time constraints, we need all the healthy brain power we can get.

This fact may be a given… but it’s still a good one! Coffee helps you stay alert! When we start to get that mid-day sluggish feeling, we run down to our good friends below us in Turbine Flats, Reactor Coffee, and order a little pick-me-up. We wondered: why does coffee help us combat that sluggish feeling? The basic answer is that coffee stimulates and plugs our brain receptors, which then doesn’t leave any room for adenosine (the “sleepy” chemical) to get in. I know we have only given you three quick facts, but we hope that we have convinced you that you should be running on coffee. If you’re still unconvinced, we’ll let you chat with our coffee addict, Dawnelle. We’re almost positive she can get anyone to love a Tiramisu Latte just as much as she does. Anyway, Happy National Coffee Day to all our fellow coffee lovers.