PROJECT OVERVIEW
Little Lunch Menu is a monthly menu planning service for preschool and daycare providers. Surprisingly, feeding kids is pretty complicated. Anyone who feeds children needs to comply with federal guidelines to avoid fines and penalties, and to make matters more confusing, pre-K school food requirements differ from K-12. Enter Little Lunch Menu, the pre-K specific offshoot of Student Lunch Menu. We helped develop the Little Lunch Menu brand from the ground up through branding and web development, designing logos and an entire social media campaign.
THE CHALLENGE
With Little Lunch Menu, our challenge involved creating a brand identity that encapsulated all the utility of menu planning geared toward the appropriate audience. We aimed to make its branding cohesive with its older cousin, Student Lunch Menu, while evoking a younger vibe that would speak to preschoolers, their parents and their food providers.
Branding
Hand Lettering
UI/UX
Copywriting
Design
Photo
Animation
Website Design
BRANDING
Custom, hand-lettered type offers the Little Lunch Menu brand identity a playful, childlike feel while still seeming professional and intentional. The chameleon icon reflects the adaptability required by preschool providers – caring for kids keeps you on your toes and requires constant flexibility.
WEB DEVELOPMENT
Based on our target market research, we focused our efforts solely on social media. Our Facebook campaign combined short- and long-form copy with visually arresting graphics. Similar to Student Lunch Menu, we created a marketing page to entice potential customers to convert.
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SOCIAL MEDIA
In order to promote a menu planning software to daycares across the country, we crafted social media ads with bright colors and concise copy to catch the attention of our target audiences on Facebook and Google.
VIDEO AND ANIMATION
Software can be complex, so our goal was to make it as user-friendly as possible. Along with Little Lunch Menu branding and web development, we created a series of instructional, promotional videos for the business to help explain the simplicity and convenience of the software.
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