Once you have a solid strategy in place, it’s time to share it with the world. The next step in our redirected marketing series is campaign implementation. The possibilities for implementation are infinite, but we’ve created resource guides for the seven solutions that we feel would have the greatest impact in the current environment. We suggest starting with a thorough website audit:
The first step we suggest is creating a strategy document that outlines which tactics you’re going to implement and when you’re going to implement them. Although you may have to tweak some things along the way, it’s good to first have a solid, overarching grasp of your campaign.
What do we look for in a web audit, specifically? Here are a few examples:
- How is your site organized, in terms of tabs and pages?
- Are you violating any design or spacing rules?
- Does each page have sufficient copy, appropriate hierarchy and calls to action?
- Is your whole site on-brand?
- Is every link functional?
- Are you mobile-friendly?
- Could anyone, from a first grader to a great grandparent, navigate your site?
This is truly just the beginning. The more detail and nit-picking you put into a web audit, the more you’ll get out of it.
Web audits are a crucial step toward reaching total efficiency as a business, regardless of whether or not there’s a pandemic occurring. Why? An organization’s website reinforces its other marketing efforts, showcases its products and/or services and acts as a hub for communication. This, in turn, results in strong leads, high conversion rates and more exposure for your brand. Web is a powerful marketing tactic, but only when implemented correctly. You only have about to grab a user’s attention or else they’ll leave your site, so you need to perform this audit to ensure every page is eye-catching and easy to use.
You probably already knew people were spending more time online right now in general, but here’s a fun fact for you: according to the, mobile and app usage has remained relatively steady, while desktop website usage has surged off the charts. It’s the perfect time to make your website ultra-functional and easy on the eyes, whether it’s accessed from a tiny smartphone or a 27”, retina-display monitor.
Not to mention, without in-person or in-store capabilities, your website is the sole face of your brand at the moment. It’s your job to impress your customers with an online experience that’s just as engaging as the real thing. A highly functional, user-friendly website is the key to creating a strong digital marketing presence.
If you’re unsure how to conduct the audit or want to share your own ideas, let’s chat!
Stay tuned for part three of our series: SEO!