BasicBlock is a streamlined, efficient, and cost-effective payment system designed to get truckers paid faster. Their main feature is a Venmo-like platform that allows drivers and brokers to exchange and approve payments within the same day — a new and innovative addition to the trucking industry. The forward-thinking team at BasicBlock wanted a clean website that strongly emphasized the speed and convenience of their services.
This project required constant collaboration between our team and the client. They had a specific vision for their site from the start, as well as valuable knowledge about their target audience and the trucking industry. Once we nailed down exactly what they wanted, we developed custom header illustrations for each page to take the site to the next level, then made sure the copy was tailored to resonate with the average truck driver looking to save time.
When you visit the BasicBlock site, the first thing you notice is the generous amount of white space and scattered pops of color combining to create a clean, modern and minimalistic look. Our goal was to make the site easy to navigate in order to minimize confusion for truckers who may not be the most tech-savvy. This website also features an abundance of handmade icons, illustrations and photos created specifically for the client that display equally well on both mobile and desktop.
To elevate the site even further, we designed a set of unique icons and illustrations for each page of the BasicBlock site. These headers and images were developed in Adobe Illlustrator with the target audience in mind. Whether the truckers are driving through downtown Chicago, rural Kansas or the Arizona desert, BasicBlock will help put money in their pockets faster than ever before.