PROJECT OVERVIEW
Eddie Brown is a well-known entrepreneur in the Lincoln and Omaha areas with experience in a plethora of business avenues, from insurance, to music, to philanthropy and, now, real estate. As he embarked on yet another career journey, he needed a brand that would help him sell both himself and his properties. We created a messaging platform, a logo and business cards to kickstart his venture as a commercial and residential realtor.
THE CHALLENGE
Capturing Eddie’s contagious, enigmatic personality into something as simple as a logo or tagline is no easy feat. We wanted him to appear professional and sophisticated, yet genuine and down-to-earth. Eddie is a standout guy who could take on any saturated market, but we knew if his core visuals and messaging weren’t impactful, his brand would be weak. Our goal was to help him sell himself as the best of the best.
Branding
Design
Copywriting
BRANDING
Classy, elegant and simple, Eddie Brown’s brand immediately gives off a strong sense professionalism. Legend has it no one has ever seen him wear anything other than a well-tailored suit, so we had to give a nod to his impeccable fashion sense in the tagline, as well.
Design
You can’t tell on the screen, but we embossed these gorgeous business cards with shiny gold foil that moves and sparkles in the light. We wanted him to feel incredibly proud whenever he handed a new client his card, and he was thrilled to receive something more special than a run-of-the-mill, white piece of paper. These cards stand out from the crowd, just like Eddie.
