PROJECT OVERVIEW

ONcore is a series of menu planning services for school lunch professionals. Believe it or not, school lunch is a lot more complicated than choosing between tacos and tater tot casserole. Thanks to ever-changing government requirements, school food service is a carefully calculated game. Failing to meet requirements may result in penalties, fines and cuts in federal funding. It’s serious stuff! ONcore helps cut through the noise by making the menu planning process as painless as possible. They approached 877 at their inception, so we had our hands in everything from foundational branding to animation, video and web design. 

THE CHALLENGE

From the beginning, the product ONcore was selling was great – it’s intuitive, easy to use and truly fills a need for its intended users. We knew the biggest challenge this multi-pronged campaign would face would be reaching the “decision-makers” — the people responsible for buying a subscription and implementing it in their schools.

Branding Agency 877

Branding

Design

Copywriting Agency 877

Copywriting

Photo Agency 877

Photo

Agency 877 Animation

Animation

Website Design Agency 877

Website Design

BRANDING

Before we could have fun with animation, video and web design, we had to start from square one to create a playful and bold visual identity for the brand. The four ONcore logos feature custom type, a thoughtful color scheme and a bold mark, either in the form of an animal or an initial.

VIDEO AND ANIMATION

Inspired by the work of supremely talented commercial stop-motion designers, we created a series of short, GIF-able videos for the menu planning services to prove, once and for all, one should play with their food.

PRINT

We designed a multiple full-page print pieces for FoodService Director Magazine, the premier publication for school food service directors across the country. We stayed on-theme by capturing creative food art surrounded by custom hand lettering.

 WEB DEVELOPMENT

We designed marketing webpages and digital ads that would serve as an informational hub to educate consumers about the service. Along with this, we created a series of instructional videos to help new users navigate the site.

Student Lunch Menu website desktop by Agency 877
Student Lunch Menu menu planning scheduling software
Student Lunch Menu benefits Web Agency 877
Student Lunch Menu 7 day trial web ad agency 877
Student Lunch Menu Web icon advertisements Agency 877
Student Lunch Menu Web ads Agency 877
Student Lunch Menu Web advertisement Agency 877
Healthy Menu Services desktop website display Agency877
Healthy Menu Services services icons Agency877
Healthy Menu Services navigation icons Agency 877
Complete Menu Service Web advertisements Agency 877
Healthy Menu Services digital advertisement Agency877

PHOTOGRAPHY MEDIA

Our goal was to make the ONcore brand photography both colorful and engaging. With a little patience and creativity, we photographed food- and learning-related catchphrases made out of healthy ingredients.

Colorful blueberries and strawberries spelling out “Food Fuels Fun”
Eat play grow spelled with carrots, tomatoes and green beans
Lunch and learn Student Lunch Menu photography 877 spelled with carrots, cilantro and rice

SOCIAL MEDIA

Creating a strategy for social media is all about creating eye-catching content and placing it in front of the right audience.
Our strategy included several ads that ran on Facebook and Google.

Little Lunch Menu Social Media Advertisements by Agency 877
Complete menu service SOCIAL MEDIA campaign Agency 877
Advertisements with the Complete Menu Service logo and photo background

Agency 877
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